JOSIA.NET
WEB-DEVELOPER / WEBSITE DESIGN SERVICES
Funnel:
Website Checklist to follow & concepts to think about:
1. Core Purpose
Website clearly sells automotive fast-track training
One main CTA: “Enroll Now” or “Book a Career Discovery Call”
No fluff — every section pushes toward enrollment
2. Lead Capture
Short form: name, email, age, phone, city
Lead magnet CTA on homepage offering example “Free 10-Minute Career Path Quiz” or “Auto Tech Starter Toolkit” free offer TBD
3. Social Proof
Testimonials from graduates or parents
Success stories (jobs, internships, certificates)
Partner shops or brands displayed as logos
4. Video Presence
Short hype/recruitment video above the fold
Instructor intro videos
“Day in the life of an auto tech” montage
5. Clear Offer Structure
Main program: full certification track
Mid-tier: specialty courses (brakes, engines, diagnostics)
Low-tier: intro workshop or online lesson
Free starter resource
6. Layout & Speed
Lightweight, energetic design
Bold colors, fast loading
Very mobile-friendly (teens browse on phones)
7. Authority & Trust
“Meet Your Trainers” section
Certifications, affiliations, or curriculum partners
Parent testimonials for safety + career confidence
8. Monetization
Clear pricing or enrollment steps
Payment plan options
Parent financing info
Marketing Strategy & Funnel Breakdown
STEP 1: OMNIPRESENCE
Target both:
Teens
Parents/guardians
Use:
Instagram Reels
TikTok
Facebook Ads (for parents)
YouTube Shorts
Local partnerships (shops, schools)
Goal: They keep seeing XGEN everywhere.
STEP 2: Lead Magnet
Offer something appealing:
For Teens:
Free Auto-Tech Career Quiz
“Top 5 Highest-Paying Auto Jobs”
“How to Build Your First Car Job Resume”
For Parents:
“Secure Careers Without Student Debt” guide
“Is the Automotive Industry Safe & Profitable?”
Collect:
name, email, phone, age and city
STEP 3: NURTURE SEQUENCE
Email + SMS follow-up
Teens get:
Cool behind-the-scenes videos
Student stories
Clips of cars being worked on
Motivation + confidence message
Parents get:
Safety info
Career outcomes
Testimonials
Payment options
Grant’s philosophy:
High-frequency, high-value communication.
STEP 4: THE CORE CONVERSION EVENT
This is where the sale happens.
Options:
Career Discovery Call (best)
Open House / School Tour
Live Webinar for Parents
In-person Demo Day
The goal: build certainty + remove doubts.
STEP 5: CLOSING SEQUENCE
Use:
limited seats per cohort
bonuses (free tool kit, discounted enrollment)
scholarships for early sign-ups
fast-action offers
Push toward: Enrollment in the next class
STEP 6: STUDENT SUCCESS → CONTENT ENGINE REVIEWS
Use:
Before/after progress
Job wins
Parent reviews
Social clips of training
This fuels your next marketing cycle.
One time investment
For the creation of the website(work done so far)- Research & Communication
- Design
- Development & Testing
- Website transfer
Monthly Cost
To keep the website running smoothly- Hosting
- Core Updates
- Plugin updates – Plugins can be broken or degraded after updates, so these should also be verified after any kind of update.
- Daily/weekly backups.
- Security monitoring.
- Uptime monitoring.